Andrea Frederick

Andrea Frederick has a diverse and extensive work experience in the advertising and marketing industry. Andrea started their career as an Assistant Media Buyer at Young & Rubicam, where they gained experience in placing TV and radio spots for major clients. Andrea then moved to Ogilvy & Mather as a Senior Account Executive, where they worked on the IBM and Lenovo accounts.

After that, they joined Bronto Software as a Direct Marketing Program Manager, where they focused on lead nurture, analytics, and digital strategy. Andrea also helped conceptualize and copywrite national print campaigns and led successful telemarketing campaigns.

Andrea then joined French/West/Vaughan as a Group Account Director, where they oversaw strategy and execution for integrated marketing accounts. Andrea was involved in launching websites, social media campaigns, and designing print ads.

Andrea later worked at Capstrat as an Account Director, where they managed integrated advertising and direct marketing campaigns for clients such as Lenovo. Andrea then joined Pappas Group - A DMI Company as an Account Director, before moving on to Huge as an Engagement Director. At Huge, they led cross-disciplinary digital marketing programs and website redesign projects.

Andrea then joined AKQA as a Senior Account Director, where they oversaw day-to-day client services for Sony's PlayStation account, conceptualizing and producing advertising campaigns for exclusive game titles. Currently, they work as the Principal at Said Differently.

Andrea Frederick earned a Bachelor of Arts (B.A.) degree in Sports Management and Communications from the University of Michigan, where they studied from 1995 to 1999.