Jigna Sachdev

Jigna Sachdev is the Director of Strategic Accounts for the Canadian Banking Division at Salesforce, where they lead efforts in acquiring and retaining customers within the financial services market. Previously, they served as Head of Canada Sales for SMB Financial Services at Salesforce, where they successfully grew their team and significantly contributed to year-over-year business growth. Jigna's earlier experience includes various leadership roles at Softchoice, where they supported high-performing sales teams and large enterprise clients. They hold a Bachelor’s degree in Information Technology from York University and have pursued advanced studies in negotiation and leadership at Harvard Law School, as well as quantitative intuition at Columbia Business School.