Michelle Thevil McDonald

Michelle Thevil McDonald is an experienced Principal UX Researcher at Salesforce since October 2022, specializing in B2B user experience and product strategy through mixed method research. Prior to Salesforce, McDonald served as Head of Research & Insights at Skillz Inc., where oversight of mixed method market research was conducted for both gamers and game developers. McDonald's career includes significant roles such as Senior Director of Insights at Clif Bar & Company, Kiva Fellow at Kiva.org, and Director of Insights at Kashi Company, where a human-centered design approach was applied to product development. McDonald has also held senior positions at Wrigley and Energizer Holdings, as well as beginning the career at Insights by Kantar and Synovate. McDonald holds a BS in Business Administration from Truman State University.