Sabah Merchant

Sabah Merchant has a diverse work experience in the field of user experience (UX) research. They currently work at Eightfold as a Principal UX Researcher and previously held the role of Sr. UX Researcher. Prior to Eightfold, Sabah worked at Balsam Brands as a Sr. UX Researcher, where they led end-to-end research for website redesign and conducted various studies, surveys, and focus groups to understand user needs and improve the overall user experience. They also worked at PayPal as a User Experience Researcher for a brief period. Sabah started their career at Experience Commerce as a Planning and Research Manager and later worked at IMS Learning Resources Pvt. Ltd. as a Student Counselor/Market Research Executive.

Sabah Merchant completed a Bachelor of Arts (B.A.) degree in Psychology from the University of Mumbai between 2004 and 2007. Later, between 2010 and 2011, they pursued an MPhil degree in Social Psychology at the University of Cambridge. Lastly, they completed a Master of Science (MSc) degree in Marketing from the University of Guelph from 2013 to 2016.