Justin Waller

Director, Marketing Analytics & Channel Optimization at Sallie Mae

Justin Waller has a diverse work experience spanning various industries. Justin started their career as a Credit Customer Service Supervisor at Sterling Jewelers, where they supervised a team and handled training, coaching, and performance reviews. Justin then transitioned to the aviation industry, working as a Flight Instructor at Airline Transport Professionals and later as a First Officer for ExpressJet Airlines. In 2008, they joined ClearSaleing as a Client Solutions Account Manager. Their responsibilities included managing client accounts. At eBay Enterprise, they served as a Senior Specialist in Attribution Analytics, delivering client-facing analyses and insights on cross-channel attribution. Justin then moved to Pepperjam, where they held roles as Sr. Manager and Director of Analytics, responsible for digital marketing analytics, attribution, and forecasting. Currently, they are employed at Sallie Mae as the Director of Marketing Analytics & Channel Optimization, specializing in digital marketing analytics and optimization.

Justin Waller earned their Bachelor of Science degree in Aeronautics from Kent State University from 2001 to 2006. In addition to their degree, they obtained several certifications including Google Adwords Certified from Google, Inc. in 2008, Certified Flight Instructor (CFI/MEI/II) from the Federal Aviation Administration in 2006, and a Commercial Pilot Certificate from the Federal Aviation Administration in 2005.

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