Franchette Chingcuanco-Cardona

Franchette Chingcuanco-Cardona serves as the Chief Marketing Officer at Salmon Group Ltd since December 2023. Previously held the position of Marketing Group Head and First Vice President at BDO Unibank, where achievements included the development of the Online Sales Channel and a chatbot that significantly enhanced customer service efficiency. Served as the Chief Marketing and Customer Experience Officer at Home Credit Philippines, leading marketing strategies, product development, and earning several awards. Other notable roles include Marketing & Product Management Director at WING in Cambodia, Product Management & Marketing Director at Globe Telecom’s GCash, and various marketing positions at UnionBank, where innovative digital marketing strategies were implemented. Franchette's career began with roles at Louis Vuitton and Burger King Corporation, showcasing a diverse background in marketing, business development, and customer experience across different industries. Educational credentials include degrees in Industrial Relations and Communication Research from the University of the Philippines.