Brenda C. González

Global Director VP Strategy Transformation at Salomon

Brenda C. González has a diverse work experience spanning over two decades, with roles in various companies and industries. Brenda C. is currently working as the Global Director/VP of Strategy & Transformation at Salomon since 2023. Prior to this, they served as the Director of Strategy - Latin America/Marketing at Netflix from 2021 to 2023, where they developed the LATAM marketing strategy and identified new growth opportunities.

From 2013 to 2021, Brenda worked at SYMMETRYCA as a Business & Marketing Strategy Consultant, leading strategic planning and transformation initiatives for companies in the cosmetics, service, and retail apparel industries.

Brenda C. also has experience at L'OCCITANE Group as the International Director of Marketing Operations from 2010 to 2011, guiding marketing strategy and operations for 53 countries across 4 continents.

Earlier in their career, Brenda worked at Procter & Gamble in various roles, including Business & Marketing Associate Director for Family and Feminine Care, Integration & Marketing Lead for Gillette Integration (Mexico and Central America), Business & Marketing Team Lead for Baby Care, and Brand Manager for Feminine Care Global/Europe/CEEMEA. In these roles, they achieved significant success by driving brand performance, executing merger operations, and implementing effective marketing strategies.

Overall, Brenda C. González has a strong background in strategy, marketing, and transformation, with a proven track record of delivering impactful results and driving growth.

Brenda C. González completed their Master of Science (MSc) - Distinction in Holistic Science (Upstream Sustainability) at Schumacher College from 2015 to 2016. Prior to this, they obtained a degree in Business Management and Marketing from Universidad Panamericana, which they completed from 1992 to 1997.

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  • Global Director VP Strategy Transformation

    2023 - present

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