Nidia Palafox currently serves as Gerente de Servicios a Óptica at Salud Digna, a position held since December 2019, where responsibilities also include serving as Jefe de operaciones. Prior experience includes a similar role as Jefe de operaciones at Coppel S.A. de C.V. from November 2016 to November 2019 and working as Gerente asistente at HARMON HALL from June 2014 to June 2016. Nidia Palafox holds a Maestría in Administración de negocios con calidad y productividad from Universidad Tecmilenio, completed in 2020, and a Licenciatura in Negocios internacionales/Comercio internacional from Universidad Autónoma de Sinaloa, obtained in 2016. Additional education includes a degree in English from the University of the Incarnate Word and a Licenciatura in Negocios internacionales from Universidad del Norte.