Marisa Dearmas

Marisa DeArmas has a diverse work experience in social media marketing and integrated marketing strategies. Marisa is currently the Social Media Lead at Samsara, where they lead global social media initiatives. Marisa has also worked as a Freelance Social Media Manager and Consultant, providing services to various companies and organizations, including global SaaS companies, agencies, healthcare companies, and small businesses.

In their previous roles, Marisa served as a Senior Social Media Strategist at Scorpion and Revive. At Scorpion, they played a crucial role in demand generation and sales processes through the implementation of paid and organic social media strategies. At Revive, they were responsible for creating comprehensive social media capabilities and developing strategies for healthcare brands.

Marisa has also worked as a Senior Marketing Manager at EverCommerce, where they led integrated demand generation marketing strategies for the field services management vertical. Marisa successfully implemented strategies that resulted in a decrease in cost per marketing qualified lead acquisition and an increase in digitally-driven sales qualified leads.

Prior to these roles, Marisa gained experience as a Social Media Coordinator at TumbleRoot and as a Marketing Intern at the Parks and Recreation Department of the City of San Luis Obispo. Marisa also worked as an Event & Marketing Assistant at Simply Clear Marketing, where they executed social media and email marketing tasks and oversaw client sponsorship package fulfillment.

Throughout their career, Marisa has demonstrated expertise in developing social media strategies, executing paid social media campaigns, analyzing campaign performance, and collaborating with cross-functional teams. Marisa has worked with a diverse range of industries, including healthcare, home services, legal, franchise, and education.

Marisa DeArmas has a Bachelor of Arts degree in Communication Studies from California Polytechnic State University-San Luis Obispo. In terms of additional certifications, they obtained an Advanced Google Analytics Certification from Google in June 2018. Furthermore, they have acquired several social media marketing certifications from institutions such as HubSpot Academy and Hootsuite. Additionally, they received certifications in Inbound Marketing and Snapchat Ads Manager from HubSpot Academy and Snap Inc., respectively, in February 2021. Marisa also holds a Twitter Flight School Video Badge, which they obtained from Twitter in February 2021.