Yoon-Ho Choi

Yoon Ho Choi serves as the Global Head of Planning & Partnerships for the Home IoT Business Team at Samsung Electronics, where leadership encompasses the development and market introduction of IoT-based services and products for digital appliances. Previous roles at Samsung include Global Head of Advanced Product Planning and Head of Business Development for Smart Home, focusing on strategic partnerships, technology integration, and insights-driven innovation across multiple appliance categories. Additionally, Yoon Ho Choi is the President and Chair of the Board for the Home Connectivity Alliance, promoting interoperability in the connected home space. Prior experience includes leadership positions at Firebrand Wireless, contributing to innovative telecommunications products, and Motorola Mobile Devices, where key portfolio design strategies were developed. Academic credentials include a degree from Pratt Institute.