Megan Bafford

Megan Bafford is an accomplished marketing professional with extensive experience across various industries and roles. Current position at EROAD involves architecting market plans and go-to-market strategies, focusing on solution-centric messaging for specialized technology workflows within the Transport, Construction, Concrete, and Waste/Recycling segments. As an adjunct faculty member at the San Diego Community College District, instruction is provided in marketing, sales, and retail management. Previous roles include ABM Marketing Manager at Lytx, where demand generation marketing plans were managed, and Marketing Manager at The NPD Group, leading inbound marketing campaigns for B2B tech. Additional experience includes brand leadership at Petco, media and CRM marketing management at Sony Electronics, and program marketing at HP. Megan holds an MBA in Marketing and Communications from the University of Denver and a Bachelor of Arts in Speech Communication from York College of Pennsylvania.