San Diego Tourism Authority
Terri Roberts is the Program Manager at 2Synergize, LLC and the Owner of True North (Consulting), specializing in dynamic training programs for hospitality sales professionals. With experience in membership engagement, training, and sales management in the hospitality industry, Terri has a Bachelor of Business Administration in Hotel Management from the University of Denver. Terri has a proven track record of success in developing and delivering training programs to support the growth and success of their clients in the industry.
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San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.