Hillary Phu

Analyst, CRM at San Francisco 49ers

Hillary Phu is an experienced professional in the sports industry, currently serving as a CRM Analyst for the San Francisco 49ers since November 2023. Prior to this role, Hillary worked as a Demand and Revenue Generation Manager at both Oakland Roots Sports Club and Oakland Soul Sports Club from March 2022 to October 2023. Hillary's earlier positions include Digital Services Coordinator at the United Soccer League, where responsibilities included managing league-wide websites and supporting USL professional clubs. Hillary also gained experience as a U.S. Women's Open Championship Intern at the United States Golf Association and held various internships with USTA and FOX Sports. Hillary holds a Master of Science in Sports Management from the University of San Francisco and a Bachelor of Arts in History and Sociology from UCLA.

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