Rob Seide has a diverse work experience in marketing and communications. Rob started their career as the Vice President of Communications and Marketing at Allegheny Electric Cooperative and PA Rural Electric Association. Rob later founded their own consulting firm, Rob Seide Consulting, where they provided strategic planning, marketing, and project management services to various B2B and B2C companies. As President of their consulting firm, they achieved significant milestones such as organizing record-setting annual conferences and trade shows and increasing advertising sales for a monthly magazine.
Rob Seide also worked as the Manager of Commercial Marketing at Blue Shield of California and as a Marketing Manager at PacifiCare Behavioral Health. Rob then joined Sutter Health, West Bay Region, and California Pacific Medical Center as the Regional Manager of Marketing and Communications, responsible for marketing, brand development, and communications to consumers, physicians, employees, media, and medical device companies.
Following that, they held positions at Natus Medical as the Senior Manager of Marketing Communications, Abbott Vascular as the Manager of Marketing Communications and Global Branding, and Kaiser Permanente Foundation Health Plan and Hospitals, Inc. as the National Director of Communications for the Finance & Shared Services department. During their time at Kaiser Permanente, they oversaw a communications and change management team and played a key role in supporting the CFO and senior-level executives.
Most recently, Rob Seide worked as the Marketing Manager at San Francisco Federal Credit Union, where they led a team responsible for multi-channel marketing and created campaigns to market member acquisition and various financial services products. Throughout their career, Rob Seide has demonstrated expertise in digital communications, media relations, strategic planning, and leadership messaging.
Rob Seide attended Muhlenberg College, where they obtained a Bachelor of Arts (B.A.) degree in Communications. The specific dates of their enrollment and graduation were not provided.
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