Viviane Ueda

Viviane Ueda has held various roles in the pharmaceutical and healthcare industry. Viviane worked at Sandoz as a Digital and Customer Engagement SIR Lead starting in 2023. Prior to that, they were with Boehringer Ingelheim from 2021 to 2023, where they served as the Global Channel Excellence Transformation Lead. In this role, they provided countries with tools and knowledge on creating omnichannel strategies and embedding a customer-centric mindset. Viviane also acted as the global business owner of critical digital capabilities. Before that, Viviane worked at GSK from 2017 to 2021, holding positions such as Digital Operations Director and Customer Engagement EMW & EM MCM Ops Director. Viviane also worked at Merck from 2009 to 2017, where they served as the Latin America Multichannel Manager and played a key role in the transition to a new digital operational model. Earlier in their career, they worked at Medcenter Solutions as an Account Manager and later as a Project Manager, handling marketing program planning and coordination, campaign design, and multimedia solution development.

Viviane Ueda has a rich and diverse educational background. Viviane obtained a Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing in 1999. In 2006, they graduated from FIAP with a Bachelor's degree in Administration with a focus on management systems. Later, in 2009, Viviane earned an MBA in Marketing from FGV - Fundação Getulio Vargas. Most recently, they attended the IESE Business School, where they completed a Global Executive MBA in 2017, specializing in Business.