Rafael Barrachi

Rafael Barrachi currently serves as Gerente de Pricing at Santa Helena Indústria de Alimentos S/A since June 2023. Prior to this role, Rafael held positions such as Gerente de Marketing e Pricing at Comercial Ivaiporã and Consultor de Varejo at Promometrics. Rafael's experience also includes roles in marketing and market intelligence at Grupo Prever Sul and CSD Companhia Sulamericana de Distribuição, where Rafael progressed from Gerente Trainee to Gestor de Marketing e Inteligência Promocional. Rafael's early career included a commercial management position at Mercantil do Brasil and a customer service assistant role at Cocamar Cooperativa Agroindustrial. Educationally, Rafael holds a Bachelor's degree in Economics from Universidade Estadual de Maringá and a Licentiate degree in Economy and Happiness from Hochschule Osnabrück. Additionally, Rafael obtained an MBA in Market Research and Consumer Insights from ESPM Escola Superior de Propaganda e Marketing and has further training from FGV, Ibmec, and Instituição de Ensino FIPE.