Adriana Aroulho

Adriana Aroulho holds extensive leadership experience in the technology sector, currently serving as President at SAP Latin America & Caribbean and as Presidente SAP Brasil. Since joining SAP in 2017, Adriana has also held the positions of SAP Brazil COO and VP of Digital Enterprise Platform. Prior to SAP, Adriana spent over eight years at Hewlett Packard Enterprise, where notable roles included Director of HPE Software Big Data Latin America and Business Unit Director, overseeing go-to-market strategies and P&L management. Adriana began her career at Hewlett-Packard, with progressive roles including Latin America Services Delivery Manager and Call Center Manager, driving significant transformations and improvements in customer satisfaction. Educational credentials include a Stanford Innovation and Entrepreneurship Certificate and an MBA from FIA Business School. Currently, Adriana is furthering education at IMD.