Ernesto Rincón currently serves as the Head of SAP Business AI and Innovation for Southern Europe at SAP. They have a robust background as a Senior Executive, with extensive experience in Digital Transformation and Innovation across various industries, providing strategic advice to C-level management. Ernesto has held multiple leadership roles at SAP, influenced business models through technology, and has contributed to academic endeavors as an Associate Professor at Universidad Carlos III de Madrid and the Sales Innovation School. They have previously worked at Microsoft and Telefónica, enhancing their expertise in digital services and corporate strategies.
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