Nivedita Salam

Nivedita Salam is an accomplished professional with extensive experience in marketing and operations leadership, currently serving as the Chief Operating Officer at SAP Labs Singapore since May 2007. Nivedita has held several key positions within SAP, including APJ Head of Sales Operations for the Intelligent Spend and Business Network, and APJ Head for Demand Management and Sales Planning. Nivedita's expertise includes driving sales planning, demand management, and strategic marketing initiatives across the Asia-Pacific and Japan region. Previous roles include Integrated Marketing Communications Specialist at IBM India and Marketing Specialist at SAP Global Delivery, along with a foundation in brand management as an Assistant Brand Manager at Polaris Software. Nivedita holds an MBA in Marketing and General Management from Xavier Institute of Management and a BA Hons in Economics from Delhi University.