Mahmoud El Yafi

Mahmoud El Yafi is an accomplished marketing professional with extensive experience across various roles and companies. Currently serving as Head of Marketing for the Middle East, Turkey, and Africa at SAS since August 2017, Mahmoud has previously held positions such as Marketing Manager and Go To Market Lead at SAS, and Channel Marketing Specialist at Canon Middle East. Earlier accolades include serving as Regional Senior Marketing Specialist at Azadea Group, where Mahmoud developed marketing plans for multiple brands in the GCC, and leading sales and marketing efforts at Armada Distribution Company, achieving significant sales growth and visibility for products in the UAE market. Mahmoud holds a Master’s degree in Management Consulting from Grenoble Ecole de Management and a Bachelor’s degree in Business Administration from Universite Saint Joseph.