Saied Afify

Saied Afify is a seasoned sales professional with extensive experience in the KSA market, currently serving as General Sales Manager at SPC since January 2014. In this role, Saied develops and implements distribution plans aligned with company objectives, focuses on revenue growth through effective selling strategies, and maintains category management integrity. Previously, as National Sales Manager at AL-Faris Al-Arabi Trading Company, Saied excelled in trade marketing, distributor management, and promotional planning. Experience as Division Manager at Balsharaf Group involved overseeing trade marketing teams and factory management, while earlier work as Project Manager at British American Tobacco provided a foundation in sales and marketing integration.