Sophia Yearyung Shin

Sophia Yearyung Shin is an accomplished professional currently serving as a Senior Advisor and Vice President of Projects at SBC Strategy Consulting, a highly selective student-led firm with notable clients including Autodesk and Adobe. With experience as a Project Manager for clients like Sweetgreen and a Senior Strategy Consultant for Adobe Inc, Sophia has honed skills in market research, analytics, and strategy development. In addition, engagement with the Cal Undergraduate Public Health Coalition and Frontier Bio as a Business Development Intern further showcases an expanding expertise in global health and business strategy. As the founder and president of the You & I Organization, a non-profit focused on cultural diversity and racial justice, Sophia has demonstrated leadership and a commitment to social impact. Currently pursuing a degree at the University of California, Berkeley, with prior roles at Turtlemint Insurance and Weee!, Sophia brings a wealth of knowledge and experience in consulting and strategic planning.