David McClure’s early career was as an engineer at Ford and then at Nissan’s European Technology Centre, where he was responsible for the design and development of audio and navigation systems. David was a founding member of SBD, created its Connected Car division, and has overseen SBD’s growth into ADAS, autonomous driving systems and cyber security. His role for the past 3 years has focused on growing business through increased services that clients value, allowing him to provide recommendations on partnerships, competiveness, technical solutions, and business models from a broader perspective.
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