JC

Jorge Cerda-Vargas

Social Media Lead at SBS

Jorge Cerda-Vargas has a diverse work experience in various companies and roles. Jorge started their career as a Producer at FBi Radio, where they provided support and feedback to presenters and conducted research for interviews. Jorge then worked at Sydney Festival as a Digital Marketing Intern, assisting the marketing team with creating and updating digital content across different platforms.

In 2012, Jorge joined Earth Hour Global as a Media Officer, where they were responsible for sourcing, proofing, and publishing digital content for the organization's website, blog, and social media channels. Jorge also worked closely with country teams to track social media campaigns and analyze on-the-night analytics.

At Special Broadcasting Service (SBS) Australia, Jorge held several roles. Jorge started as a Commercial Scheduler in the Sales department, assisting the SBS Media sales team with bookings and coordinating with the Media Operations team for accurate log delivery. Jorge then moved to the Promotions Scheduler role in the Marketing department, collaborating with content, group marketing, and creative services teams to plan weekly promo priorities. Jorge also played a key role in managing select marketing campaigns and developing social media campaigns across drama, food, and entertainment verticals.

Jorge's next role at SBS was as a Marketing Coordinator, where they were responsible for managing promotions, asset delivery, and producing post-analysis reports. During a period of transition in the SBS On Demand team, Jorge took on the role of Acting Brand Manager, successfully implementing the marketing campaign for The Young Pope and briefing the campaign for The Handmaid's Tale. Both campaigns exceeded expectations and achieved significant success.

Most recently, Jorge served as the Social Media Lead at SBS Australia, where they are currently employed. The details of this role are not provided in the information given.

Jorge Cerda-Vargas has a diverse education history that includes studying digital marketing at General Assembly in 2016. Prior to that, they attended the Instituto Cervantes in Sydney from 2012 to 2013, where they obtained a DELE degree in Spanish Language and Literature. Furthermore, from 2008 to 2011, Jorge studied at UNSW, earning a science degree with a focus on Media and Communications and Ecology.

Links

Timeline

  • Social Media Lead

    January, 2022 - present

  • Brand Manager

    June, 2017

  • Acting Brand Manager SBS On Demand

    February, 2017

  • Marketing Coordinator

    November, 2015

  • Promotions Scheduler Marketing

    July, 2014

  • Commercial Scheduler Sales

    September, 2012

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