Roda Masinag

Roda Masinag serves as the Digital Strategy & Engagement Manager, Executive Producer, and Digital Content Lead at Special Broadcasting Service (SBS) Australia since May 2018, where notable achievements include the creation of a digital content strategy for the Filipino program and consistently exceeding monthly digital targets. Prior to SBS, Roda worked as a Marketing & Training Coordinator at ATS Applied Tech Systems from December 2015 to May 2018, focusing on CRM management, web and email marketing, and event management. Roda also has experience as a Student Mentor at Victoria University, a Magazine Editor at Philippine Daily Inquirer, and an Editor at ABS-CBN Publishing Inc. Roda holds a Bachelor of Business in Marketing and Information Systems Management from Victoria University and a Bachelor in Mass Communication from the University of the City of Manila.