Lauren Barbour

Lauren Barbour has extensive experience in customer experience, engagement, and strategic consulting across various industries. Currently serving as the Head of Customer Experience & Engagement at SBV South Africa, Lauren leads initiatives in customer strategy, digital solutions, and data management. Previous roles include Solutions Manager at Principa, where Lauren established a division for Customer Loyalty and Engagement Strategy, and Founder and GM of EseAnalytics, delivering business consulting and data analytics services. Earlier career highlights include key positions at Reckitt Benckiser, 5one Marketing, and Gillette, where Lauren successfully led major brand initiatives and developed impactful marketing strategies. Lauren holds a diploma in Marketing and Sales from Emeritus College.