Scott Hinshaw

Scott Hinshaw serves as the Sr. Director and Head of Customer Experience and Engagement Strategy at Signature Aviation, where responsibilities include leading customer experience strategy, loyalty, customer insights, and strategic partnerships. Notable achievements in this role include driving a 40+% increase in partnership revenue and establishing a collaboration with Lavazza to enhance customer experience. Previously, Hinshaw held positions as Sr. Director at IBS Software, where advancements in loyalty products for airlines and cruise lines were achieved, and as President of University Rewards, where the first loyalty program for universities was developed. With over 19 years at American Airlines, Hinshaw worked across various roles, culminating in Sr. Director of Partner Marketing, significantly enhancing customer engagement and partnership revenue. Hinshaw holds an MBA from Texas McCombs School of Business and a Bachelor of Arts from Abilene Christian University.