Jacquelyn McMullen, CDMP

Director Of Marketing Operations at ScaleHub

Jacquelyn McMullen, CDMP has an extensive work history in marketing and digital content management. Jacquelyn'smost recent role was as the Director of Marketing Operations at ScaleHub, where they oversaw the day-to-day operations of the marketing team and executed successful demand-generation efforts. Jacquelyn managed a team of marketing professionals, analyzed marketing data to optimize campaigns, developed and managed marketing budgets, and ensured compliance with regulations and industry standards.

Before their role at ScaleHub, Jacquelyn worked as a Digital Content Marketing Manager at ABBYY. Jacquelyn was responsible for managing and maintaining all content for the Sales and Partner Portal and played a key role in building and scaling the sales portal with content to support the global sales team. Jacquelyn also led the implementation and rollout of the Seismic Sales enablement platform and successfully launched it to 200+ customer-facing staff.

Prior to ABBYY, Jacquelyn held various roles at Currency Exchange International. As a Digital Marketing Manager, they orchestrated marketing strategies, modernized resources to drive marketing reach using digital and social media platforms, and transformed campaign management strategies. Jacquelyn also worked as an FX Trader, conducting wholesale transactions of foreign currencies and streamlining operations through process improvements.

Earlier in their career, Jacquelyn worked as a Marketing Specialist at Coral Gables Acupuncture and Herbal Medicine. In this role, they revamped company social media pages and print/digital media sources, attended health fairs to enhance market presence, and conducted lead follow-up to capture business opportunities.

Overall, Jacquelyn McMullen, CDMP has a strong background in marketing operations, digital content management, and sales enablement, with proven success in driving demand generation and optimizing marketing initiatives.

Jacquelyn McMullen, CDMP, obtained a Bachelor of Science (B.S.) degree in Advertising and Marketing from Florida International University from 2010 to 2012. Prior to that, they earned an Associate of Arts (A.A.) degree in Journalism and Mass Communications from Miami Dade College, where they attended from 2006 to 2009.

In addition to their formal education, Jacquelyn has earned several certifications to enhance their knowledge and skills in digital marketing. Jacquelyn obtained the Certified Digital Marketing Professional certification from the Digital Marketing Institute in February 2022. Jacquelyn also received the Certified Seismic Administrator certification from Seismic in August 2021.

Furthermore, Jacquelyn has acquired various certifications from LinkedIn, including "Creating Your Sales Process," "Managing Your Sales Process," "Content Marketing: Newsletters," "Google Ads (AdWords) Essential Training," "Introduction to Web Design and Development," "Learning Conversion Rate Optimization," "Marketing and Monetizing on YouTube," "Social Media Marketing with Facebook and Twitter," "Advertising on Facebook," "Optimizing Marketing Emails," "Content Marketing: Staying Relevant," "Employer Branding on Linkedin," "SEO: Keyword Strategy," "AdWords and Analytics: Remarketing," "Content Marketing: Blogs," "Mobile Marketing Foundations," and "Become a Digital Marketer." These certifications were obtained between June 2019 and September 2022.

This information provides a comprehensive overview of Jacquelyn McMullen's education history and certifications without making any strong assumptions beyond the provided information.

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Timeline

  • Director Of Marketing Operations

    November, 2022 - present