Heléne Wallin is an experienced professional in the fields of CRM, marketing automation, and digital strategies, currently serving as the Head of CRM & Marketing Automation at Scandic Hotels since August 2025. With a rich background in various leadership roles, including Head of Campaign Sales & In-house Marketing Agency at Pierce Group and Digital Chef at SkiStar AB, Heléne has a proven track record in driving sales and enhancing customer engagement. Additionally, Heléne has contributed significantly as a Board Member at IHM Business School, focusing on the development of the Customer Data Developer program. Previous roles include leadership positions at Thomas Cook, where comprehensive strategies in CRM and digital transformation were implemented across multiple hotels in Europe. Heléne holds an MBA from Edinburgh Business School and has a strong foundation in finance and business management.
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