Reach
In South Carolina, public broadcasting is the preeminent media source for the state. Our network consists of 8 radio stations and 11 television stations. From the mountains to the ocean, South Carolina ETV and SC Public Radio has tremendous statewide reach, resulting in more viewers and listeners, unmatched by any other local media.

Loyal Audience
Affluent, educated, influential and active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience. 1

Halo Effect
NPR listeners value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible.2 In the minds of our viewers, PBS is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that viewers associate with you!3

Value 
ETV and SC Public Radio are membership organizations with huge, influential and highly loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.4

Appreciation
75% say that sponsors provide a valuable public service
64% agree that sponsors are good corporate citizens
60% feel that sponsors have a commitment to quality & excellence 
49% choose to buy products from our sponsors over the competition, all things equal3
Uncluttered
Need more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At ETV and SC Public Radio, your message stands out.
SOURCES: 1- 2015 Doublebase GfK MRI; 2- 2010 NPR Audience Insight & Researc


Broadcasting

Media & Entertainment

Music

Radio

SCETV

Adrienne Fairwell

Landon Masters

Robert Pascucci

Craig Ness

Beryl Dakers

Mark Jahnke

Tabitha Safdi

Gaines Halford

The Content and Communications team at SCETV plays a vital role in connecting the organization with its audience and stakeholders. Through strategic outreach, public relations, and social media management, they enhance engagement with listeners and viewers while promoting the high-quality programming that defines South Carolina's public broadcasting. The team also manages corporate sponsorships and collaboration efforts, ensuring that the mission of public service broadcasting is effectively communicated and supported within the community.

Content and Communications

Broadcast and Media Production

Technology and Information Management

Content and Communications

About

Team members

Other teams at SCETV

Broadcast and Media Production

Technology and Information Management