Cormac O’Connor

Cormac O'Connor was an early member of Tinder's Data Analytics Team. During his time at Tinder, Cormac analyzed, and contributed to, all aspects of the business (revenue, customer behavior, marketing, pr, finance, product, etc.), and experienced Tinder going through monetization, IPO (Match Group), and scaling. His primary focuses on the business were testing, releasing, analyzing, and discovering new products, as well as improving customer retention. He worked closely with the product team to test and discover new features. He also worked with the data science team to improve recommendations for users and the push notification team to improve retention, reactivation, and engagement. He provided PR & Marketing with interesting data to be used in stories, and he helped determine marketing's impact on user growth through his registration prediction model. Through his experiences at Tinder, he has an excellent understanding of how data can be used across all the different aspects of the business to make better decisions.