SCRM - Lidl International Hub
Adrian Fernandez, Ph.D. has a diverse range of work experience in the fields of design research, innovation, and teaching. Adrian currently holds the position of Design Research Lead & Innovation Domain Lead at SCRM Lidl International Hub since April 2019. Adrian is also the Global Head Expert at Nuclio Digital School since February 2020. Adrian has lectured at various institutions including Barcelona School of Management, EAE Business School, Escola Superior de Disseny ESDi, IEBS Business School, LCI Barcelona, and UXER SCHOOL. Adrian has also worked as a Senior UX Researcher at Payment Innovation Hub and Wallapop. Adrian's expertise includes collecting and analyzing user behavior, conducting usability studies, and utilizing various research methodologies.
Adrian Fernandez, Ph.D. completed their education history as follows:
- From 2010 to 2012, they earned a Doctor of Philosophy (PhD) degree in Computer Science from Universitat Politècnica de València (UPV).
- From 2007 to 2009, they obtained a Master's degree in Software Engineering, Formal Methods, and Information Systems from UPV.
- From 2002 to 2007, they received an Engineer's degree in Computer Science from UPV.
In addition to their formal education, they hold several additional certifications, including:
- A Certificate of English (B2 CEFR Level) from Escuela Oficial de Idiomas de Valencia (EOI) obtained in 2012.
- An Eligibility Certification for Assistant Researcher (Profesor Ayudante Doctor) from the National Agency for Quality Assessment and Certification of Spain (ANECA) obtained in 2012.
- A Pedagogical Aptitude Certificate (CAP) from the Education Sciences Institute of UPV obtained in 2008.
- A Grau Mitjà en Valencià from Junta Qualificadora de Coneixements de Valencià (JQCV) obtained in 2007.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.