Generative AI has introduced incredible tools for marketers, but at the same time it has created rampant uncertainty. Some companies are using AI so carelessly that their content is plainly terrible. Others are either ignoring the new technology or paralyzed by their inability to predict the future -- and these companies are bound to get left behind. Marketers who use AI thoughtfully as one component of a fundamentally sound strategy can win now, even as people around them lose their heads. How can they win now? By creating great content that reaches potential customers, educates and assists them, and converts.

Search to Sale helps content marketers and agencies focus on the highest impact topics, design whole content journeys, and continuously optimize existing content. We do this through a mix of automated keyword research, topic clustering, alerts about live content that needs improvement, and reports that track the entire content funnel from search to close. Our clients see gains in traffic, but the more important metrics are farther down the funnel:
  - 62.5% higher average engagement time for website visitors (measured by GA4),
  - 2.6x the lead generation on SEO content (measured by our software), and
  - leads from organic search convert to sales opportunities 2.5x to 5.5x as efficiently as paid leads (measured by HubSpot).

Search to Sale: Driving Revenue from SEO

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