PPC Analyst

Job SummarySearchbloom is in search of an experienced PPC analyst. Come join our team of digital marketers who work great together to get amazing results for our brands – and play hard along the way. We’re looking for people who stay on top of what’s really working and have strong opinions about the implications of strategic approaches.
Searchbloom is an established and growing company with a start-up atmosphere. This provides you with the opportunity to design and execute creative marketing strategies, design new products, and services and develop as a thought leader in the industry.

Job OverviewQualifications

• 3+ years of experience in PPC executing paid campaigns (required)

• Fundamental understanding of Google Ads, Google Ads Editor, and Microsoft Ads interfaces.

• Client-facing experience at an agency

• Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization including the C-Suite, marketing team, finance, and IT teams, in a clear and understanding way.

• Presentation capabilities and comfort meeting with clients in person and but mostly by phone

• Experience developing, managing, executing, and measuring PPC campaigns for medium-to-large brands and eCommerce websites.

• Ability to manage and prioritize many clients and deadlines concurrently, while also managing internal and external expectations.

• Exceptional analytics, project management, and organizational skills.

• Ability to use both manual and automated bid strategies, and identify which strategy is best for any given campaign.

• Experience with shopping feeds, both manual feeds and feed management solutions.

• Excellent knowledge of the buying funnel and directing efforts towards particular goals in each part of the funnel.

• Execute PPC strategies, keyword research, conversion rate optimization, technical analysis, competitive analysis, and reporting.

• Have a firm understanding of how marketing channel strategies work together, including PPC, social media, and email marketing.

• Proficient in Microsoft Office Suite & Google Drive

Responsibilities

• Manage and communicate PPC as a business strategy with measurable goals.

• Work with cross-functional teams to plan, implement and improve campaign performance aligned with client goals and initiatives.

• Help clients establish paid campaign KPIs that matter to their unique business goals and provide actionable reports to help them reach these goals.

• Manage day-to-day campaign activity and client deliverables.

• Educate clients on PPC best practices and digital marketing in general.

• Develop PPC strategies that support online marketing efforts.

• Think beyond tactical PPC execution and deliver high-level strategic recommendations.

• Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes.

• Create, deliver and educate on complex PPC deliverables.

• Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance.

• Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen. Be a self-starter, unafraid to challenge the status quo.

Benefits
Competitive compensation package100% Company Paid Healthcare100% Company Paid Life InsuranceDental & Vision Packages Available14 Days Paid Time Off the 1st YearGenerous Company Paid Holidays (11 days)Work From HomeFlexible SchedulesWeekly PayGreat Team & Fun Virtual EnvironmentSearchbloom is a 2022 Inc. Best Workplaces Winner!TinyPulse 2022 Employee Engagement Award Winner! About the Company
Searchbloom has been named one of the top SEO companies by Searchengine Land and Niel Patel. We provide cutting-edge search engine marketing for businesses around the world. We specialize in local, national, and eCommerce SEO & PPC. We support our partners by increasing their revenues and have quickly built a reputation for being an authority in the search marketing industry. We provide the highest quality Search Engine Marketing solutions while maintaining 100% transparency. Our partners know what we have done, what we are doing now, and what we are going to do next.