Brad Smith

Brad Smith is a seasoned professional in customer experience and insights, currently serving as the Head of Customer Experience & Insights at Securian Financial since 2019. In this role, Brad leads initiatives focused on market research and experience measurement to enhance customer and channel partner engagement. Additionally, Brad serves as an Advisor & Mentor at the Insurance & Wealth Accelerator, collaborating with fintech startups. With a rich background in marketing strategy, Brad has consulted for Fortune 1000 clients and held significant roles at GE Capital and Polaris Industries, where Brad drove growth initiatives and customer experience improvements. Brad holds an MBA in Strategic Management from the University of Minnesota's Carlson School of Management and a BS in Psychology from St. Lawrence University.