Marketing Team

The Marketing Team at Segafredo Zanetti is responsible for promoting the company's espresso coffee and strengthening its position as a global leader. This team devises marketing strategies for the Horeca (Hotel/Restaurant/Café) and large-scale retail sectors, manages the brand's digital presence, and ensures consistent brand messaging across all platforms. They work to spread the culture of authentic Italian espresso and guarantee the highest quality from production to the consumer's cup.