Shannon Derr

Shannon Derr has extensive work experience in various roles related to digital product management, e-commerce, and marketing.

Starting from their most recent position, Shannon is currently working as the Principal Digital Product Manager at SelectBlinds since February 2023.

Prior to that, Shannon worked at Leslie's as the Senior E-Commerce Product Manager from March 2022 to February 2023. In this role, they defined the e-commerce product vision and strategy for Leslie's PRO (B2B) and Leslie's Pool Supply Mobile App, Lesliespool.com, and InTheSwim.com.

From June 2018 to August 2020, Shannon served as the Senior Director of E-commerce and later as the Interim Chief Marketing Officer at PXG (PARSONS XTREME GOLF). Shannon developed and led the global e-commerce strategy, resulting in a significant increase in daily website revenue. As an Interim CMO, Shannon took on additional responsibilities in marketing.

In 2018, Shannon worked as the Director of Marketing at Paraffin International Inc. for six months.

From February 2016 to October 2017, Shannon held the position of Director of Product at Spear Education. In this role, they were responsible for product management, sales, marketing, and strategy execution. Shannon successfully launched a new SaaS product and implemented features to improve meeting attendance and sales timelines.

Shannon also has experience working at GoDaddy. Shannon served as the Senior Manager of the Customer Lifecycle Marketing Program from September 2014 to May 2015. Prior to that, they worked as the Director of Marketing - Global E-commerce from February 2007 to April 2014. In this role, Shannon led various initiatives to optimize customer experience and revenue across GoDaddy's e-commerce channels.

Before joining GoDaddy, Shannon worked at Intel Corporation as an Internet Marketing Program Manager and Product Marketing Manager from 2004 to 2007. Shannon managed marketing campaigns and programs and was accountable for messaging and content creation. Additionally, they worked at Microchip Technology Inc. as the Marketing Communications Manager from 1996 to 2004, where they managed advertising budgets and introduced online marketing campaigns.

Overall, Shannon Derr has a diverse background in digital product management, e-commerce, and marketing across multiple companies, demonstrating their expertise in driving business results and optimizing customer experiences.

Shannon Derr began their education journey in 1995 at Mesa Community College, where they pursued an Associate of Arts degree in Marketing & Business. Shannon completed this program in 1997. Following their time at Mesa Community College, Shannon continued their education by enrolling at Arizona State University in 1997. Shannon engaged in coursework towards a Bachelor of Science degree in Marketing/Marketing Management, General for a year until 1998.