Astrid Quintana González

Astrid Quintana González has diverse work experience in the digital marketing and advertising field. Astrid currently works as a Social Advertising Manager at Semrush since 2022. Previously, from 2018 to 2022, they worked at Banco Santander, where they held the roles of Manager Desarrollo de negocio Santander Universidades and Junior Manager Marketing Digital Santander Universidades. Astrid'sresponsibilities included promoting the acquisition of B2C business, coordinating SCRUM methodologies for app development, studying the digital audience and competition, and developing digital communication plans.

Prior to that, from 2017 to 2018, Astrid worked as an Account Manager Key Account at Royal Comunicación. Astrid managed the digital communication strategy between clients and key suppliers, developed promotion plans, and reported on digital actions.

From 2016 to 2017, they worked as a Digital Marketing Specialist at Unidad Editorial, where they developed digital marketing plans, managed email marketing strategies, and optimized social network actions to increase traffic and conversion.

Astrid also has experience in the retail industry. From 2015 to 2016, they worked at Diageo as a Sales Development Specialist and Category Development Specialist. Astrid'sresponsibilities included developing the skills and abilities of the Commercial Strategy department, creating digital communication tools, and implementing category strategies to increase brand awareness.

At the beginning of their career, from 2014 to 2015, Astrid worked at Draft FCB Redline as a Specialist in Digital Media Planning. Astrid created media plans, analyzed market trends, and developed promotion plans in digital channels.

Overall, Astrid Quintana González has demonstrated their expertise in digital marketing, advertising, and brand development through their work experience with various companies.

Astrid Quintana González completed their education in two stages. From 2010 to 2015, they attended UCAB - Universidad Católica Andrés Bello, where they obtained a degree in Advertising with a specialization in Marketing. Following this, from 2016 to 2017, they enrolled at Universidad Camilo José Cela and pursued a Digital Marketing and Social Media program. In addition to their formal education, Astrid also holds certifications in various marketing-related areas. In 2016, they obtained a Certificate in Google Analytics from Google, and the same year they also earned a Google AdWords certification. More recently, they acquired certifications in LinkedIn Marketing Strategy and Video Badge from Twitter Flight School in July 2022.