Margarita Loktionova

Content Marketing Lead at Semrush

Margarita Loktionova has a diverse range of work experience in the field of marketing and content management. Margarita currently serves as a Content Marketing Lead at Semrush, where they are responsible for leading content marketing initiatives. Prior to this, they worked as a Marketing Manager: Content & Campaigns at Refinitiv, an LSEG business, where they successfully spearheaded marketing activation strategies, content marketing, campaign management, and SEO-driven projects. During their time at Refinitiv, they launched over 90 omnichannel campaigns, generating over $1,500,000 in the pipeline. Margarita also served as a Podcast Producer & Creative Director for the Refinitiv Sustainability Perspectives Podcast, where they managed the entire podcast strategy and production cycle, launching over 60 episodes that featured industry experts and influencers.

Before their time at Refinitiv, Margarita worked as a Digital Marketing Manager at Bigle Legal, where they laid the foundation for the company's content marketing strategy and established important influencer collaborations. Additionally, they worked as a Digital Marketing Manager at Rentivo and served as a Special Projects Manager at Havas Group, where they led various clients and contributed to tender projects. Margarita's early career included a role as a Digital Project Manager at Paper Planes Consulting Agency.

Overall, Margarita Loktionova has demonstrated their expertise in content marketing, campaign management, podcast production, and project management across multiple industries and organizations.

Margarita Loktionova has a strong educational background in business and marketing. Margarita completed their Master of Business Administration (MBA) in Digital Marketing from HARBOUR.SPACE in 2019, following their MBA in International Marketing from EADA Business School in 2017. Prior to their master's degrees, they obtained a Bachelor's Degree in International Economics and Politics from the Higher School of Economics in 2016. Additionally, they participated in the Undergraduate Program for International Business at King's College London in 2015.

In terms of certifications, Margarita Loktionova has earned several additional qualifications. Margarita completed an executive program in Digital Analytics from the MIT Sloan School of Management in April 2020. Margarita also holds the Google Analytics Individual Qualification, obtained in May 2019, and an Inbound Marketing Certification from HubSpot, obtained in March 2019.

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