Lisa Arthur has a diverse and extensive work experience, primarily in the role of Chief Marketing Officer. Lisa is currently serving as the Chief Marketing Officer at Sensedia since 2023. Prior to this, Lisa had their own advisory services firm, Lisa Arthur Advisory Services, where they worked as the Chief Marketing Officer with a focus on Advisory and Board of Director Service from 2018 to 2023.
In the past, Lisa had significant roles as the Chief Marketing Officer at Relativity from 2016 to 2018 and at kCura from 2016 to 2017. At kCura, they were recognized as a "Leader" in Gartner's E-Discovery Magic Quadrant.
Before that, Lisa worked as the Chief Marketing Officer - Marketing Applications (formerly Aprimo) at Teradata from 2011 to 2015. Lisa also served as a Trustee at the Marketing Sciences Institute from 2012 to 2015.
Lisa's career began as the Chief Marketing Officer at Aprimo from 2009 to 2011, where they focused on business, market/brand and solution strategy, market awareness, demand generation, and served as an Evangelist/Marketing Revolutionary.
Lisa co-founded Cinterim; a division of Random Acts Media in 2007 and worked as the Co-Founder until 2009. Lisa also held the position of Interim Chief Marketing Officer at Conviva from 2007 to 2009.
In addition, Lisa served as the Chief Marketing Officer at Mindjet from 2006 to 2007.
Throughout their career, Lisa Arthur has received numerous awards and is recognized as an industry thought-leader in the field of marketing. Lisa is known for their energy, enthusiasm, and depth of knowledge in driving integrated marketing strategies.
Lisa Arthur attended The Ohio State University from 1979 to 1983, where they obtained a Bachelor's degree in Broadcast Journalism & Political Science.
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