Manpreet Jassal

Manpreet Jassal has a strong background in digital marketing, with experience in various industries. Most recently, they worked as a Digital Marketing Manager at AlphaSense since March 2022. Prior to that, they were a Digital Marketing Manager at Sikh Research Institute from June 2020 to November 2021. In this role, they managed social media presence with over 75K followers, created and distributed content across platforms, managed SEO strategies, conducted email marketing campaigns, and developed a video first digital marketing strategy. Manpreet also started and grew two TikTok channels.

Before joining Sikh Research Institute, Manpreet worked at American Express as a Director of Marketing - B2B Digital Acquisition from August 2016 to September 2017. Here, they were responsible for creating demand generation campaigns, producing marketing automation campaigns, and collaborating with sales and marketing leaders to maximize ROI.

Prior to that, they worked at Gartner as a Director of Digital Marketing from September 2015 to August 2016, and as a Marketing Manager from June 2012 to September 2015. In these roles, they had responsibilities such as planning and executing content for various marketing channels, executing multichannel campaigns, and formulating digital marketing strategies.

Manpreet's earlier experience includes working as a Marketing Director at Enter:Marketing from October 2008 to June 2012, where they developed and executed B2B campaigns and analyzed client transactional data. Manpreet also worked as a Marketing Manager at ASB Communications from January 2006 to October 2008, playing a key role in implementing growth strategies and leading a multicultural team on integrated campaign development assignments.

Manpreet'scareer started as an Export Client Manager at Steelbro International from January 2005 to January 2006, where they assisted in the development of computerized accounting systems and managed export shipments. Prior to that, they worked as a Network Administrator at Kinetic Limousines, Inc. from June 2003 to January 2005, where they installed and administered reservation management software and monitored the online reservation system.

Manpreet Jassal holds a Bachelor's degree in Management Information Systems, General from the New York Institute of Technology. The specific start and end years of the program are not provided.