Anna Fedina

Marketing Director at Sequoia

Anna Fedina has a diverse work experience spanning over several companies and roles. Anna started their career in 2007 as a Marketing Manager at Newsland. In 2011, they moved to Saatchi & Saatchi where they worked as an Account Manager for brands such as Iams, Olay, and Pampers. Anna then joined Russian Standard Bank as a Project Lead in the Acquiring Division, where they developed and launched advertising campaigns with payment systems and partners.

Anna then worked at Promsvyazbank as a Project Lead, Avanta as a Marketing Director, and VTB as a Deputy Marketing Director. In these roles, they focused on developing marketing strategies, planning and executing advertising campaigns, and coordinating with media and executive teams.

Most recently, Anna worked at JOINT-STOCK COMPANY "SETTLEMENT SOLUTIONS" (Sberbank) as a Marketing and PR Business-partner. In this role, they managed the Marketing and PR department, conducted market research, organized events, and developed marketing strategies and budgets.

Throughout their career, Anna has demonstrated proficiency in various areas including operational management, team coordination, media relations, brand development, and internal communications. Their experience showcases their ability to handle multiple responsibilities and deliver results in the field of marketing and PR.

Anna Fedina completed their Bachelor's degree in International Economics from Moscow State Institute of International Relations (University) MFA Russia MGIMO, graduating between 2005 and 2010. In 2014, they attended Moscow Business School to gain practical knowledge in developing and launching new products. Anna also took courses in International Relations and Affairs and Language at the University of Oslo (UiO) in 2008. Additionally, Anna has obtained several certifications, including Certified Product Marketing Manager (CPMM) from Sberbank in December 2021, Product Owner from Binary District in August 2018, and Digital Marketing from IHSBM in October 2017.

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