Cameron MacLaughlan

Senior Director Of Brand Marketing at Serta Simmons Bedding

Cameron MacLaughlan has a diverse work experience that spans various industries. Cameron began their career in 2014 as a Coach/Trainer at CrossFit Mozomo, where they worked until 2016. In the same year, they also worked as a Personal Trainer at MOVATI Athletic. In 2016, Cameron joined Serta Simmons Bedding, LLC, where they held multiple positions over the years. Cameron started as a Territory Account Manager, responsible for the Southwestern Ontario territory, and collaborated with sales associates and store managers to drive revenue. Cameron then became a National Account Manager, managing relationships with Sleep Country and Hudson's Bay, leading to record sales for the Simmons brand. Cameron later became a National Training Manager, developing and leading training programs to improve product knowledge among sales teams. Cameron then transitioned to roles as a Brand Manager, Senior Brand Manager, and Director of Brand Marketing, overseeing marketing efforts and driving consumer awareness for the company's brands.

Cameron MacLaughlan obtained a Bachelor's Degree in Physical Education (Honours) from Brock University in 2008-2012. Cameron then pursued a Bachelor's Degree in Education from Western University in 2012-2013. Recently, Cameron attended the DeGroote School of Business at McMaster University from 2020-2023, where they earned a Master of Business Administration (MBA). Additionally, they hold several certifications including Google Ads Display and Search, Google Analytics, Fundamentals of Digital Marketing, and they have completed courses in Finance for Non-Financial Managers and becoming a Marketing Specialist through LinkedIn.

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