Jia Guo

Jia Guo is an accomplished professional with extensive experience in consumer research and data-driven innovation. Currently serving as a Senior Manager at ServiceNow since February 2021, Jia previously held the position of Executive Director at The NPD Group from September 2015 to February 2020, where focus was placed on pre-market forecasting. Prior roles include Customer Research Manager at Amazon Web Services, where responsibilities encompassed global customer research across a diverse product portfolio, and Partner at Lynn Y.S. Lin Consulting, leading consumer research projects throughout product development. Jia's career commenced as an Associate Manager at Nielsen, managing consumer research for Procter & Gamble. Jia holds a Master of Science in Applied Mathematics from Northwestern University and a Bachelor of Arts in English & International Relations from China Foreign Affairs University.