Licheng Zhang

Licheng (Steve) Zhang is an experienced marketing professional currently serving as an Integrated Marketing Manager at SHEIN since February 2023, with previous roles including Brand Marketing Manager. Prior to SHEIN, Licheng held positions at Johnson & Johnson Consumer Health as a Graduate Management Trainee from July 2020 to February 2023, specializing in product marketing, social media marketing, influencer marketing, and integrated marketing strategies. Licheng also gained experience as a Business & Strategy Analyst Intern at 滴滴, where a research framework was designed for analyzing business models in the sharing economy. Academic roles included serving as an Academic Representative at University College London, with additional research experience from Boston Consulting Group and Frost & Sullivan. Licheng holds a Master of Science from UCL and dual Bachelor's degrees in Mathematical Finance and Sociology from Xiamen University, along with an exchange program at Lund University.