Sonia Derradji

Sonia Derradji is a seasoned professional with extensive experience in brand operations and business development. Currently serving as the Director of Brand Operations at SHEIN, Sonia has a robust background in managing enterprise accounts, having held the position of Enterprise Account Manager at Amazon Web Services (AWS) and Senior Enterprise Account Manager at Amazon Business. Additionally, Sonia has worked as a Retail Buyer (Vendor Manager) focusing on PCs and Amazon Business, as well as a Senior Marketplace Consultant, demonstrating a strong skill set in both retail and marketplace strategies. Previous experience includes a tenure as Business Development Director at Huawei.