Tatiana G.

Tatiana G. is an accomplished communications professional with extensive experience in public relations and corporate communications across various industries. Currently serving as the Head of Corporate and Brand PR for Brazil at SHEIN since July 2022, Tatiana manages media strategy and develops PR plans in collaboration with global teams. Prior roles include Senior Communications Manager at BlaBlaCar, where Tatiana established the brand’s reputation as an innovative travel option, and Senior Public Relations Manager at Speyside, where strategic PR campaigns were implemented. Additional experience includes senior communications positions at CDN Comunicação and the Brazilian Olympic Committee, with a solid foundation in marketing communications from roles at Moneynest Holdings Inc. and McDonald's. Tatiana holds an MBA in Corporate Communications and Digital Marketing from FGV and a bachelor's degree in Social Communication from Ufes, alongside ongoing studies at MIT Professional Education.