Asim Liaquat

Asim Liaquat is a seasoned professional in sales and channel development with extensive experience in the consumer goods industry. Currently serving as Channel Development Manager at Shell since June 2024, Asim previously held various roles at Abudawood Pakistan, including Unit Manager Sales for Karachi Modern Trade and Channel Manager for the P&G portfolio. Asim has also worked as Category Planning Manager at National Foods Limited, where responsibilities included managing substantial sales planning and trade marketing budgets. Notable contributions include driving significant revenue growth and leading strategic initiatives across multiple companies, including Continental Biscuits Limited and Atlas Honda Pakistan. Asim holds an MBA in Marketing from the Institute of Business Administration and a BE in Mechanical Engineering from the National University of Sciences and Technology.