Email/sms Marketing Specialist

Your Position:

Shero Commerce is seeking an Email/SMS Marketing Specialist. The primary role of the Email/SMS Marketing Specialist is to manage email and SMS campains for established brands, with direct responsibility for the client’s strategy, execution, and outcomes.

This is a highly specialized role within the Client Services Department that requires excellent client-facing communication skills and coordination with the Development team. The role focuses primarily on expertise working with Shopify, BigCommerce, and Adobe Commerce platforms. 

This is a full-time position at our Tirana office that offers flexible hours and a hybrid work schedule.

Key Tasks & Responsibilities:

• Develop, implement, and manage email marketing campaigns and flows using Klaviyo (or any other email platform)

• Create and execute SMS marketing campaigns to drive customer engagement and sales

• Design email templates and write compelling copy that aligns with brand voice and objectives

• Segment and target email lists to ensure personalized and relevant messaging

• Monitor and analyze the performance of email and SMS campaigns, making data-driven adjustments to optimize results

• Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates

• Collaborate with the creative and client teams to produce engaging and high-converting marketing materials

• Maintain and grow email and SMS subscriber lists in compliance with relevant regulations

• Report on key performance metrics and provide actionable insights to improve campaign effectiveness

• Stay up-to-date with the latest trends and best practices in email and SMS marketing

• Develop strategies to increase email and SMS opt-in rates and reduce churn

• Ensure alignment of email and SMS campaigns with overall marketing goals and initiatives

• Utilize marketing automation to streamline campaign execution and improve efficiency

Requirements:

• Proficiency in English
• Proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
• Proficiency in Klaviyo is mandatory.
• Strong analytical skills and ability to interpret data to drive decision-making
• Excellent copywriting and editing skills
• Experience with A/B testing and conversion rate optimization
• Knowledge of email marketing best practices and regulations (CAN-SPAM, GDPR, etc.)
• Ability to work independently and as part of a team
• Strong organizational skills and attention to detail
• Familiarity with eCommerce clients is a plus
• Experience working for an eCommerce or marketing agency is a plus
• Experience with marketing automation tools is an advantage
• Ability to adapt strategies based on campaign performance and audience behavior

Good to have:

• Experience with SMS-specific platforms like Klaviyo, Listrak, Attentive, or Postscript

• Creative problem-solving skills and adaptability in a dynamic environment