Andrea Smith

Andrea Smith is an experienced marketing professional with a strong background in brand strategy and communications. Currently serving as Marketing Director at Shield Safety, Andrea has successfully developed brand strategies for both B2B and B2C markets. Prior roles include providing strategic consultation for Prime, where a refreshed global brand was pioneered, and serving as Interim Marketing Director for McKesson, leading omni-channel marketing initiatives. Andrea has held key marketing positions at Revolution Bars Group PLC, The New World Trading Company, McCann Health Medical Communications, Prime Global, Well Pharmacy, The Co-operative Group, and Pets at Home, demonstrating a consistent track record of driving brand growth and successful marketing strategies. Educational credentials include a BSc Hons Degree in Food Marketing Sciences from Sheffield Hallam University and a CIM Post Graduate Diploma in Marketing from The University of Manchester.